In August 2011, Tesco, the world’s third largest retailer, launched a virtual store on the subway in Seoul, South Korea. It is designed to give time-poor commuters the chance to shop on the go using their smartphones. The virtual location is laid out exactly the way a typical Home Plus store would be. The company has created photo layouts of products it sells with a unique code for each product. Consumers scan the QR codes for the items they wish to purchase and then proceed to the virtual checkout. Orders placed before midday will see goods delivered that same evening. Watch the video and discover what a success story this has been. This is the future of advertising, the future of branding and the future of consumption. Exciting stuff!!!

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