Summer’s A Great Time For Distress
February 14th, 2009
Times are challenging, and the post Christmas summer period can be doubly difficult as consumers watch their spending. However one silver lining is the increasing amounts of ‘distress media rates’ that media companies are selling. This refers to the advertising space they have been unable to sell for upcoming issues. They offer a last minute deal at a heavily discounted rate to anyone willing to advertise with them at short notice.
This is a cost-effective way to reach your target market and keep within your advertising budget.