The NSW Food Authority asked Splash to design their stand for the Sydney Royal Easter Show 2013. The task was to create communication pieces that leveraged the online “Food Poisoning” campaign we created in 2012. The theme centred around food poisoning, and providing key tips to consumers regarding food safety. Our services for this particular task included giving guidance on the overall theme of the stand (look and feel), right down to the colours of the wall and the iPad holders.
Our design team created posters for key food safety tips as well as conceiving an exciting Facebook promotion to drive Facebook likes and engage the audience via social media. The promotion was called Key Tips Pix, with the prize being a Weber barbecue.
150 Years Old And A New Website
Splash is delighted to launch the new website for an ‘old’ firm that can trace its roots back to 1863. Pigotts sought a fresh dynamic website to favourably differentiate and promote itself in the legal marketplace, while reflecting its impressive 150 year foundations.
Splash provided sound strategy in helping promote the firm’s value proposition. The website informs and educates existing clients, as well as help attract new clients. The site is also an effective employer-branding tool, designed to help retain existing staff and attract potential staff.
The site is engineered to track viewers and capture leads. It is also search optimized to promote traffic to the site via SEO, Adwords, rich content, blogs, and social media.
Food Poisioning Viral Video
The brief to Splash was to raise awareness and inform consumers on the causes, biology and mechanics of food poisoning, and implications for identifying the source, thereby dispelling some common myths (eg cause of illness is the last thing eaten out of home).
It was critical to position NSW Food Authority as experts in understanding, managing and responding to foodborne illness reports And they wanted to Splash to create a compelling, engaging video that stimulates sharing of the resource on social networks.
This viral piece takes the form of an animated video. This approach takes a linear journey starting with the source and causes of food poisoning, moving into the effects of poisoning and concluding with risk minimisation tips.
The style is animated stock motion using still imagery, giving us an opportunity to produce this video for a modest budget. We use customary icons that you would associate with food poisoning namely cutting boards, dinner plates and food itself. And it’s all tied together with a concept revolving around ‘carrots’, the customary item that people often confront when they vomit from food poisoning.
Marketing Canbera’s Big Merger
Splash was tasked with facilitating the merger of 2 prominent law firms in Canberra, Bradley Allen and Williams, Love, Nicol. Our assistance commenced with the brand strategy all the way through to a newly designed website.
The biggest challenge was acknowledging the individual brand attributes and values of the respective firms and building a brand that reflected not just the shared aspects of the two, but also the attributes of the merged entity.
The first challenge was a combined name that adequately respected each firm’s heritage. What ensued was a brand and logo identity process, print communications, online communications and a new website, that is simple and stylish.
Parlour X New Website Launch
Splash was behind the launch of the latest website for Parlour X, Sydney’s leading fashion boutique. The site involved meticulous planning and the execution visually reflects the premium positioning of the boutique that exclusively stocks many of France’s finest fashion labels. The user-friendly navigation and functionality enhances the shopping experience while Magento was the e-commerce platform chosen to build the back-end – the intention being to streamline item searches and optimize the purchasing process by making it as easy as possible to buy items online.
Old Timer Centre
The team at Oldtimer Centre sought a new website that was simple and easy to navigate. In the world of second hand cars, buyers are seeking a site that shouts unpretentious credibility and the brief to the web design team at Splash was just that. This subsequent new website achieves this, as it positions the Oldtimer Centre brand as a trusted ‘old fashioned service provider’ – a second hand car dealership that caters for all budgets, because they believe that everybody is entitled to the best possible car within their means.
Jetset’s digital presence
Jetset Travel Rose Bay sought a strategic marketing solution commencing with the launch of their new website. Splash is in the process of providing a broad marketing and advertising strategy encompassing email marketing, online advertising and Facebook engagement. In this highly competitive travel category, Jetset appreciates the need to take a considered marketing approach combining traditional and digital paths.
Dynamite on worms
This print and TV campaign for our client Merial, saw us take an animated look at the problem of worms on cattle. The visual hyperbole dramatises what makes Eprinex the most powerful killer of parasites and worms. The TV and press is supported by in-store communications.
The challenge for Splash was to leverage the overseas communications strategy for the Australian marketplace, and create animated characters in adversarial scenarios whereby the cow is consistently devising ways to inflict pain on the worm. As an advertising agency, it’s rare, yet thoroughly enjoyable, to have such creative license.
Baby Boomers For ANZ
ANZ One Path sought a charming communications piece to inspire their conference attendees. This little number provided a wonderful trip down memory lane.
Bringing together all the iconic imagery from the 1950s to 2011, we dramatised the success of the Baby Boomer generation. Working with our screen partners Screentide, the use of still photography and motion graphics resulted in a stylish, affordable outcome.
New Television Commercial For Australia’s Favourite Lawn
Sir Walter, Australia’s Number One Buffalo Lawn, required a television campaign to launch their new 3 hour lawn conversion service. This nice little idea came to life thanks to some brilliant acting from celebrity landscape gardener Nigel Ruck and his trusted team of amateur actors. The team at Make A Splash worked with the production company Screentide.
Bourke Street Bakery
With eight bakeries and a best selling book, it’s time we acknowledge our contribution to making Sydney’s best love bakers a success story. Of course it comes down to a brilliant food offering and delicious food. However we like to believe that Make A Splash’s marketing acumen played some small part. We love the clean, simple, understated branding, from the logo through to the packaging and digital design. It reflects the Bourke Street Bakery’s honest, soulful products and their artisan skills.
Branding Sheep (Health Products)
ANCARE, Australia’s premier manufacturer of livestock healthcare products commissioned Make A Splash to develop a brand identity, packaging and advertising for the launch of their premium new product called Maximus. This superior product has a higher price point, requiring the packaging to have an equally premium feel to justify the price.
The point of sale and printed collateral continued this premium theme.
A new brand and some childish fun
Clarke Rubber Stores briefed our advertising agency to create a new kid friendly pool chemical brand. With sound marketing and a well-considered brand strategy, we devised the name, a logo and a new brand identity.
Furthermore, our designers then created some engaging packaging concepts. The packaging creative has a fresh, stylish theme that will hopefully ensure the new brand stands out from the crowd.
All in all, an enjoyable job for the Make A Splash design team.
Marketing Bondi’s finest block
Make A Splash was asked to assist with an integrated campaign promoting a remarkable oceanfront property at 105 Ramsgate Avenue. With a peerless position on the South Bondi rocks, the digital audio-visual advertising focused on the once-in-a-lifetime opportunity to own a home in such a fabulous location. The campaign had great cut-through helping achieve a great result.
Online Play On Words
Make A Splash created an online campaign for Naiman Clarke Legal. The banners were placed on websites including Career One.
The late 2010 and 2011 online campaign signals a fresh direction for Naiman Clarke with typographical artwork and a play on words to ‘hook’ the reader.
Sunland Chemical Website
Make A Splash successfully launched a new site for California’s premier chemical blenders.
The website focuses on their 5 core services being blending, packaging, warehousing, shipping and product development.
Overall the website convincingly promotes Sunland Chemical as the experienced experts in their field.
A Glass Apart
A Glass Apart is Australia’s exclusive designers of stunning architectural glass products. The new website was built entirely in ‘flex’ (which is flash based platform).
The easy to navigate site is populated with full screen images that beautifully showcase the visual beauty of this glass company’s portfolio.
A Glass Apart Website
Five Sided Circle
Not everything we do is for money. Sometimes it’s for love, the love of old rockers like one of our favourite clients who is far more keen spending time at music venues than he is in the office.
Gannet Capital Website
Phase one site for the launch of a specialist fund manager. A Gannet is a large bird that dives from great heights to seek its prey. It’s a sweet metaphor for the fund that can recognize rare opportunities when nobody else can.
Old Timer Centre
Australia’s revolutionary new motor business called the Old Timer Centre. Prestige cars, finance and mechanical repairs all under one roof. The various scope of work included branding, brochures and mechanical reports that are designed to verified the condition of every vehicle and inspire confidence with the purchaser.
Naiman Clarke Brand Campaign
In 2009 job security was the main concern for job hunters. In 2010, it is all about career opportunities. The new branding campaign sees all 12 recruiters being photographed displaying a passionate private side that dramatized their commitment to finding the most suitable legal job for every candidate.
MCM Live Lounge & Take 40
Quirky magazine campaign that promotes intimate music concerts streamed live to your computer. The message was dramatized by a microphone and drumstick visually flying out of the computer monitor.
Urban Restoration Group USA Catalogue
Make A Splash created a physical, and online, catalogue for America’s number one graffiti removers.
The easy to order catalogue was a company first. It’s backed up by a sophisticated ecommerce system and it has already started to see a huge surge in sales.