NRL MyClubhouse

MISSION

To strengthen a connection between the National Rugby League and tomorrow’s little league fans by utilising the mascots of the 16 teams to build an emotional connection.

APPROACH

We popularised the mascots by creating an online world called My Clubhouse that was complemented by ‘physical’ experiential activity at Sydney’s Luna Park. This activity was supported by a fun logo, colourful characters and great games so kids can interact with their heroes online or play with them in person at select outdoor sites.

RESULTS

Recognition of the official My Clubhouse program has grown enormously as has the ever increasing database of My Clubhouse members.