Make a splash with little cash
September 13th, 2011
Big thinking always wins over big budgets and a little lateral thought can pay huge dividends. We love it when our clients approach us seeking marketing ideas that make a splash without costing a bundle of cash. We are compelled to emulate clever ideas like this great campaign promoting a dinosaur exhibition. It’s a cost-effective innovative idea that is well considered and well executed.
We see so many advertisements every day and it takes a lot for one single advertisement to make an impression. In a desperate attempt to grab consumers’ attention, advertisers have created ad clutter, bombarding us with up to 3000 advertisements per day. That’s 3000 messages consumers are expected to absorb. Everywhere we turn we’re saturated with advertising messages on television, radio, online, bus-sides, coffee cups, urinals and more. It never ends. Find a blank space and it’s very likely you’ll soon find an ad there.
Ambient ideas like this rubbish bin, albeit with clever graphic design, smashes through the ad clutter, guaranteeing some precious cut-through and hopefully meeting some communication goals.