The Bread & Butter Project is an artisan bakery delivering handmade bread to Sydney’s fine food purveyors. Created by Bourke Street Bakery, it is a social enterprise, with 100% of the profits reinvested into baker training and employment pathways for communities in need.

Splash was tasked with bringing this brand to life. Splash’s Creative Director, Michael Penny, was passionate about this from day one, citing the rarity of working with a brand with a social conscience.

The branding process commenced with a logo identity focusing on the premium artisan nature of the product, while also referencing the social enterprise story. Splash then created the simple, elegant website that caters to both buyers of bread as well as those wishing to get involved in this great social enterprise.

Our design team created posters for key food safety tips as well as conceiving an exciting Facebook promotion to drive Facebook likes and engage the audience via social media. The promotion was called Key Tips Pix, with the prize being a Weber barbecue.

We often have digital clients approaching us saying their online website is not performing as a mobile website. While they acknowledge that their customers are using their mobile devices to go online, their site was purely optimised for desktop configuration.

The growth in smart phones shows no sign of slowing down. Browsers and buyers alike are going increasingly mobile and they are visiting your website on the phone, or their tablet, such as their Galaxy or iPad; which means an unfriendly mobile site is likely to deliver an experience that is detrimental to your brand.

That’s why you need to consider Responsive Web Design and building websites that gracefully respond with configured content that suits the right screen size. “Your layout, content and even functionality will adjust accordingly, all under one URL” Michael Penny loves to tell his clients.

Talk to Splash today about Responsive Web Design to give your website some mobile punch. Because in an age where average site visits are under two minutes, you want to be sure that you’ve made the best impression possible.

The brief to Splash was to raise awareness and inform consumers on the causes, biology and mechanics of food poisoning, and implications for identifying the source, thereby dispelling some common myths (eg cause of illness is the last thing eaten out of home).
It was critical to position NSW Food Authority as experts in understanding, managing and responding to foodborne illness reports And they wanted to Splash to create a compelling, engaging video that stimulates sharing of the resource on social networks.
This viral piece takes the form of an animated video. This approach takes a linear journey starting with the source and causes of food poisoning, moving into the effects of poisoning and concluding with risk minimisation tips.
The style is animated stock motion using still imagery, giving us an opportunity to produce this video for a modest budget. We use customary icons that you would associate with food poisoning namely cutting boards, dinner plates and food itself. And it’s all tied together with a concept revolving around ‘carrots’, the customary item that people often confront when they vomit from food poisoning.