Make a Splash

Jetset logo

michael — Thu, 17 May 2012 04:55:09 +0000

Jetset’s digital presence

michael — Sun, 29 Apr 2012 00:18:06 +0000

Jetset Travel Rose Bay sought a strategic marketing solution commencing with the launch of their new website. Splash is in the process of providing a broad marketing and advertising strategy encompassing email marketing, online advertising and Facebook engagement. In this highly competitive travel category, Jetset appreciates the need to take a considered marketing approach combining traditional and digital paths.

Dynamite on worms

michael — Mon, 27 Feb 2012 07:13:59 +0000

This print and TV campaign for our client Merial, saw us take an animated look at the problem of worms on cattle. The visual hyperbole dramatises what makes Eprinex the most powerful killer of parasites and worms. The TV and press is supported by in-store communications.

The challenge for Splash was to leverage the overseas communications strategy for the Australian marketplace, and create animated characters in adversarial scenarios whereby the cow is consistently devising ways to inflict pain on the worm. As an advertising agency, it’s rare, yet thoroughly enjoyable, to have such creative license.

Baby Boomers For ANZ

michael — Wed, 14 Dec 2011 01:39:53 +0000

ANZ One Path sought a charming communications piece to inspire their conference attendees. This little number provided a wonderful trip down memory lane.
Bringing together all the iconic imagery from the 1950s to 2011, we dramatised the success of the Baby Boomer generation. Working with our screen partners Screentide, the use of still photography and motion graphics resulted in a stylish, affordable outcome.

Ancare

huw — Fri, 18 Nov 2011 09:49:58 +0000

Merial

huw — Fri, 18 Nov 2011 09:48:05 +0000

New Television Commercial For Australia’s Favourite Lawn

michael — Fri, 04 Nov 2011 22:59:16 +0000

Sir Walter, Australia’s Number One Buffalo Lawn, required a television campaign to launch their new 3 hour lawn conversion service. This nice little idea came to life thanks to some brilliant acting from celebrity landscape gardener Nigel Ruck and his trusted team of amateur actors. The team at Make A Splash worked with the production company Screentide.

Bourke Street Bakery

michael — Sat, 01 Oct 2011 00:19:14 +0000

With eight bakeries and a best selling book, it’s time we acknowledge our contribution to making Sydney’s best love bakers a success story. Of course it comes down to a brilliant food offering and delicious food. However we like to believe that Make A Splash’s marketing acumen played some small part. We love the clean, simple, understated branding, from the logo through to the packaging and digital design. It reflects the Bourke Street Bakery’s honest, soulful products and their artisan skills.

The future of advertising and consumption

makeasplash_admin — Wed, 14 Sep 2011 06:08:03 +0000

In August 2011, Tesco, the world’s third largest retailer, launched a virtual store on the subway in Seoul, South Korea. It is designed to give time-poor commuters the chance to shop on the go using their smartphones. The virtual location is laid out exactly the way a typical Home Plus store would be. The company has created photo layouts of products it sells with a unique code for each product. Consumers scan the QR codes for the items they wish to purchase and then proceed to the virtual checkout. Orders placed before midday will see goods delivered that same evening. Watch the video and discover what a success story this has been. This is the future of advertising, the future of branding and the future of consumption. Exciting stuff!!!

Make a splash with little cash

makeasplash_admin — Tue, 13 Sep 2011 03:35:00 +0000

Big thinking always wins over big budgets and a little lateral thought can pay huge dividends. We love it when our clients approach us seeking marketing ideas that make a splash without costing a bundle of cash. We are compelled to emulate clever ideas like this great campaign promoting a dinosaur exhibition. It’s a cost-effective innovative idea that is well considered and well executed.

We see so many advertisements every day and it takes a lot for one single advertisement to make an impression. In a desperate attempt to grab consumers’ attention, advertisers have created ad clutter, bombarding us with up to 3000 advertisements per day. That’s 3000 messages consumers are expected to absorb. Everywhere we turn we’re saturated with advertising messages on television, radio, online, bus-sides, coffee cups, urinals and more. It never ends. Find a blank space and it’s very likely you’ll soon find an ad there.

Ambient ideas like this rubbish bin, albeit with clever graphic design, smashes through the ad clutter, guaranteeing some precious cut-through and hopefully meeting some communication goals.