Kitcheners and Huey
MISSION
Fast growing yet relatively young, Kitcheners Kitchens sought to market itself by focusing on its strong brand values of trust quality, great design and outstanding service.
APPROACH
A credible big name endorsement would help elevate them in the congested home and lifestyle category and we chose Australia’s Number 1 TV Chef, Iain “Huey” Hewitson. He embodies trust and quality, successfully personifying Kitcheners’ brand values. Make A Splash then created a communications campaign revolving around Huey.
RESULTS
Brand recognition and awareness has increased in the wake of Huey’s association. It has led to greater lead generation and conversion into sales of new kitchens, so much so that the 12 months to Jan 2009 saw revenue growth of 126% from the previous corresponding period.
‘I appreciate all the hard work and effort that Make A Splash
has put in to help grow our business. They immerse themselves
in the fundamentals of my business and they understand
what is needed to help achieve our goals’
MICHAEL KITCHENER, MANAGING DIRECTOR, KITCHENERS KITCHENS
NRL MyClubhouse
MISSION
To strengthen a connection between the National Rugby League and tomorrow’s little league fans by utilising the mascots of the 16 teams to build an emotional connection.
APPROACH
We popularised the mascots by creating an online world called My Clubhouse that was complemented by ‘physical’ experiential activity at Sydney’s Luna Park. This activity was supported by a fun logo, colourful characters and great games so kids can interact with their heroes online or play with them in person at select outdoor sites.
RESULTS
Recognition of the official My Clubhouse program has grown enormously as has the ever increasing database of My Clubhouse members.
‘Make A Splash grasped the challenging brief immediately.
Their work communicates to kids in an engaging and
meaningful manner. Their insightful strategy and creative
execution blew us away.’
GARRY FARRAR, DIRECTOR, NRL MY CLUBHOUSE
Naiman Clarke Health
MISSION
Naiman Clarke, one of Australia’s leading specialist recruitment consultancies, wanted to leverage the investment it had made over the past ten years in its established legal brand to successfully launch a new health brand.
APPROACH
The corporate identity of the health division adopted similar branding to NC Legal albeit with a different colour scheme. This was supported by online and print communications that used solid insights and colourful personality to cut through what is perceived as a very corporate environment.
RESULTS
NC Health has become the leading provider of staffing solutions in Medical Radiation Science by practically redefining the category as a whole. So successfully, that its candidate-targeted advertising still attracts equal numbers of clients who contact NC Health believing they have the best candidates on their books.
“Make A Splash helped us successfully launch our brand
in a highly competitive market niche with a combination
of strategic advice and creative solutions. Michael helped
us keep our costs down while increasing the reach of our
marketing efforts by implementing a creative media strategy.
I was also very impressed by the agency’s grasp of new
marketing trends and techniques.”
JOHN NAIMAN, CEO, NAIMAN CLARKE
Peter Doyle
MISSION
Peter Doyle took over the Doyle family businesses, determined to build equity in the Peter Doyle name. He sought consistent branding across all businesses including the wine range, food condiments, a takeaway kiosk and other lifestyle brands.
APPROACH
New corporate branding including logo and identity that was simple, compelling and memorable, to reflect the brand values of trust and quality. The use of his initials ‘p’ and ‘d’ in the shape of fish elegantly draws on the Doyle seafood heritage. This became a design constant throughout every communication piece – a quasi seal of approval which consumers could put their trust in. The launch was supported by a large PR component and association with brands such as American Express.
RESULTS
Recognition of the name Peter Doyle increased remarkably. Re-branding of Doyles at the Quay to Peter Doyle @ The Quay saw a 15% increase in business in the 2nd half of 2008 compared to 12 months earlier. The 12 months of 2008 also saw Watsons Bay Hotel’s highest occupancy rates on record.
‘The team has done a wonderful job re-branding
our luxury hotel, showcasing its unique features
and promoting an exclusive experience.’
PATRICK KELTON, GENERAL MANAGER, WATSONS BAY HOTEL
