The NSW Food Authority asked Splash to design their stand for the Sydney Royal Easter Show 2013. The task was to create communication pieces that leveraged the online “Food Poisoning” campaign we created in 2012. The theme centred around food poisoning, and providing key tips to consumers regarding food safety. Our services for this particular task included giving guidance on the overall theme of the stand (look and feel), right down to the colours of the wall and the iPad holders.
Our design team created posters for key food safety tips as well as conceiving an exciting Facebook promotion to drive Facebook likes and engage the audience via social media. The promotion was called Key Tips Pix, with the prize being a Weber barbecue.