The Bread & Butter Project is an artisan bakery delivering handmade bread to Sydney’s fine food purveyors. Created by Bourke Street Bakery, it is a social enterprise, with 100% of the profits reinvested into baker training and employment pathways for communities in need.
Splash was tasked with bringing this brand to life. Splash’s Creative Director, Michael Penny, was passionate about this from day one, citing the rarity of working with a brand with a social conscience.
The branding process commenced with a logo identity focusing on the premium artisan nature of the product, while also referencing the social enterprise story. Splash then created the simple, elegant website that caters to both buyers of bread as well as those wishing to get involved in this great social enterprise.