The Bread & Butter Project is an artisan bakery delivering handmade bread to Sydney’s fine food purveyors. Created by Bourke Street Bakery, it is a social enterprise, with 100% of the profits reinvested into baker training and employment pathways for communities in need.

Splash was tasked with bringing this brand to life. Splash’s Creative Director, Michael Penny, was passionate about this from day one, citing the rarity of working with a brand with a social conscience.

The branding process commenced with a logo identity focusing on the premium artisan nature of the product, while also referencing the social enterprise story. Splash then created the simple, elegant website that caters to both buyers of bread as well as those wishing to get involved in this great social enterprise.

Splash is delighted to launch the new website for an ‘old’ firm that can trace its roots back to 1863. Pigotts sought a fresh dynamic website to favourably differentiate and promote itself in the legal marketplace, while reflecting its impressive 150 year foundations.
Splash provided sound strategy in helping promote the firm’s value proposition. The website informs and educates existing clients, as well as help attract new clients. The site is also an effective employer-branding tool, designed to help retain existing staff and attract potential staff.
The site is engineered to track viewers and capture leads. It is also search optimized to promote traffic to the site via SEO, Adwords, rich content, blogs, and social media.

We often have digital clients approaching us saying their online website is not performing as a mobile website. While they acknowledge that their customers are using their mobile devices to go online, their site was purely optimised for desktop configuration.

The growth in smart phones shows no sign of slowing down. Browsers and buyers alike are going increasingly mobile and they are visiting your website on the phone, or their tablet, such as their Galaxy or iPad; which means an unfriendly mobile site is likely to deliver an experience that is detrimental to your brand.

That’s why you need to consider Responsive Web Design and building websites that gracefully respond with configured content that suits the right screen size. “Your layout, content and even functionality will adjust accordingly, all under one URL” Michael Penny loves to tell his clients.

Talk to Splash today about Responsive Web Design to give your website some mobile punch. Because in an age where average site visits are under two minutes, you want to be sure that you’ve made the best impression possible.

In August 2011, Tesco, the world’s third largest retailer, launched a virtual store on the subway in Seoul, South Korea. It is designed to give time-poor commuters the chance to shop on the go using their smartphones. The virtual location is laid out exactly the way a typical Home Plus store would be. The company has created photo layouts of products it sells with a unique code for each product. Consumers scan the QR codes for the items they wish to purchase and then proceed to the virtual checkout. Orders placed before midday will see goods delivered that same evening. Watch the video and discover what a success story this has been. This is the future of advertising, the future of branding and the future of consumption. Exciting stuff!!!

Big thinking always wins over big budgets and a little lateral thought can pay huge dividends. We love it when our clients approach us seeking marketing ideas that make a splash without costing a bundle of cash. We are compelled to emulate clever ideas like this great campaign promoting a dinosaur exhibition. It’s a cost-effective innovative idea that is well considered and well executed.

We see so many advertisements every day and it takes a lot for one single advertisement to make an impression. In a desperate attempt to grab consumers’ attention, advertisers have created ad clutter, bombarding us with up to 3000 advertisements per day. That’s 3000 messages consumers are expected to absorb. Everywhere we turn we’re saturated with advertising messages on television, radio, online, bus-sides, coffee cups, urinals and more. It never ends. Find a blank space and it’s very likely you’ll soon find an ad there.

Ambient ideas like this rubbish bin, albeit with clever graphic design, smashes through the ad clutter, guaranteeing some precious cut-through and hopefully meeting some communication goals.

The mere mention of an advertising strategy can often unnerve small business owners keen to promote themselves yet deterred by the belief they need the vast resources of a large marketing team to execute an effective communications strategy.

However, advertising your brand is a right not a privilege and Make A Splash is committed to giving every company the opportunity to advertise. That’s why we will give every business, which has not advertised in the previous 12 months, A FREE BRAND ASSESSMENT. We will strategically analyse your product or service, determining all discernible features and benefits of your brand and what makes it different in the eyes of your customer, or client. We will then devise a unique brand position that will underpin future advertising and communications.

Take advantage of this offer and email Michael Penny today michael@makeasplash.com.au

It’s highly likely that your advertising agency or marketing consultancy has pitched a social networking idea to add to your general marketing and communication plans. Your responses can often range from – “Great, let’s set up a Facebook page” to “How does Twitter work?” to “How does that really help market my business.”

What often hooks businesses though is the cost-effectiveness of social networking. After all, labour is the only cost. It’s also immediate and far reaching. And if the tone is carefully considered, your brand message appears non-intrusive and genuine.

Whether you engage an advertising agency like Make A Splash to administer your social networking duties or you handle it yourself, you must manage your online presence diligently. That means avoiding controversial posts as well as carefully balancing the quantity, tone and overall theme of your posts. Too few posts and followers lose interest, while too many and people may switch off altogether.

Over time, as people read more about your brand (and business), you will stay top of mind and they will build up an emotional connection, becoming more likely to conduct business with you in the future.

A daily challenge we face as an advertising agency is providing marketing and advertising solutions for businesses wishing to project an impressive image. However image is based on perception. The reality is the tangible experiences a customer enjoys from the moment they step into your showroom or dial your number.

That is why I’m fascinated with the news that an Indian Call Centre has opened in a maximum security jail near Hyderabad. Men serving life sentences for murder now answer phones and serve up all the features of the ACME mobile phone network. Morally, this is fine as everybody deserves the opportunity for gainful employment. However, practically speaking, this could undermine a business owner’s desire to create brand champions out of every single person who represents your brand, whether they sit behind a phone or behind a counter. If companies want to keep spending money building their brands, or generating leads, they have to make sure every aspect of the business is supporting it accordingly. And logistically speaking, a jail cell in Hyderabad may prove a little too tricky.

But here’s food for thought. Next time a client complains that the latest promotional campaign didn’t generate sales despite a healthy number of leads, I now may know the reason why.

As a small agency that often punches above its weight, we’re always looking for examples of advertising that play in the same paradigm. We love when we come across simple ideas where a small spend packs a big idea for an even bigger impact. We loved this little ambient media idea out of Colorado. So simple yet so effective, it’s proof that you don’t need big television budgets to make a big impact. It’s also another gentle reminder that if your concept is clever enough, the power of social media will ensure that its reach extends far beyond the territory that it ran in.

Some associates have recently remarked “it’s great to see your Autumn Racing Carnival commercial back on TV”. Watching horses run through the city, thanks to plenty of post-production, is pretty memorable. However, others have wondered why after 3 years a new creative idea hasn’t made it on to the table. There’s a couple of reasons. Firstly, it only runs about 4 weeks per year so everyone figures that audiences won’t have time to get sick of it. Secondly it cost a small fortune, adding handsomely to Fat Boy Slim’s bank account. Hence the rationale being, the more airplay, the greater the value…or is it?