It’s highly likely that your advertising agency or marketing consultancy has pitched a social networking idea to add to your general marketing and communication plans. Your responses can often range from – “Great, let’s set up a Facebook page” to “How does Twitter work?” to “How does that really help market my business.”
What often hooks businesses though is the cost-effectiveness of social networking. After all, labour is the only cost. It’s also immediate and far reaching. And if the tone is carefully considered, your brand message appears non-intrusive and genuine.
Whether you engage an advertising agency like Make A Splash to administer your social networking duties or you handle it yourself, you must manage your online presence diligently. That means avoiding controversial posts as well as carefully balancing the quantity, tone and overall theme of your posts. Too few posts and followers lose interest, while too many and people may switch off altogether.
Over time, as people read more about your brand (and business), you will stay top of mind and they will build up an emotional connection, becoming more likely to conduct business with you in the future.