As a small agency that often punches above its weight, we’re always looking for examples of advertising that play in the same paradigm. We love when we come across simple ideas where a small spend packs a big idea for an even bigger impact. We loved this little ambient media idea out of Colorado. So simple yet so effective, it’s proof that you don’t need big television budgets to make a big impact. It’s also another gentle reminder that if your concept is clever enough, the power of social media will ensure that its reach extends far beyond the territory that it ran in.