Quirky magazine campaign that promotes intimate music concerts streamed live to your computer. The message was dramatized by a microphone and drumstick visually flying out of the computer monitor.

Some associates have recently remarked “it’s great to see your Autumn Racing Carnival commercial back on TV”. Watching horses run through the city, thanks to plenty of post-production, is pretty memorable. However, others have wondered why after 3 years a new creative idea hasn’t made it on to the table. There’s a couple of reasons. Firstly, it only runs about 4 weeks per year so everyone figures that audiences won’t have time to get sick of it. Secondly it cost a small fortune, adding handsomely to Fat Boy Slim’s bank account. Hence the rationale being, the more airplay, the greater the value…or is it?

MISSION

Naiman Clarke, one of Australia’s leading specialist recruitment consultancies, wanted to leverage the investment it had made over the past ten years in its established legal brand to successfully launch a new health brand.

APPROACH

The corporate identity of the health division adopted similar branding to NC Legal albeit with a different colour scheme. This was supported by online and print communications that used solid insights and colourful personality to cut through what is perceived as a very corporate environment.

RESULTS

NC Health has become the leading provider of staffing solutions in Medical Radiation Science by practically redefining the category as a whole. So successfully, that its candidate-targeted advertising still attracts equal numbers of clients who contact NC Health believing they have the best candidates on their books.

MISSION

Peter Doyle took over the Doyle family businesses, determined to build equity in the Peter Doyle name. He sought consistent branding across all businesses including the wine range, food condiments, a takeaway kiosk and other lifestyle brands.

APPROACH

New corporate branding including logo and identity that was simple, compelling and memorable, to reflect the brand values of trust and quality. The use of his initials ‘p’ and ‘d’ in the shape of fish elegantly draws on the Doyle seafood heritage. This became a design constant throughout every communication piece – a quasi seal of approval which consumers could put their trust in. The launch was supported by a large PR component and association with brands such as American Express.

RESULTS

Recognition of the name Peter Doyle increased remarkably. Re-branding of Doyles at the Quay to Peter Doyle @ The Quay saw a 15% increase in business in the 2nd half of 2008 compared to 12 months earlier. The 12 months of 2008 also saw Watsons Bay Hotel’s highest occupancy rates on record.

‘The team has done a wonderful job re-branding
our luxury hotel, showcasing its unique features
and promoting an exclusive experience.’

PATRICK KELTON, GENERAL MANAGER, WATSONS BAY HOTEL

Make A Splash created a physical, and online, catalogue for America’s number one graffiti removers.

The easy to order catalogue was a company first. It’s backed up by a sophisticated ecommerce system and it has already started to see a huge surge in sales.

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