To strengthen a connection between the National Rugby League and tomorrow’s little league fans by utilising the mascots of the 16 teams to build an emotional connection.
We popularised the mascots by creating an online world called My Clubhouse that was complemented by ‘physical’ experiential activity at Sydney’s Luna Park. This activity was supported by a fun logo, colourful characters and great games so kids can interact with their heroes online or play with them in person at select outdoor sites.
Recognition of the official My Clubhouse program has grown enormously as has the ever increasing database of My Clubhouse members.
‘Make A Splash grasped the challenging brief immediately.
Their work communicates to kids in an engaging and
meaningful manner. Their insightful strategy and creative
execution blew us away.’
GARRY FARRAR, DIRECTOR, NRL MY CLUBHOUSE
Australia’s revolutionary new motor business called the Old Timer Centre. Prestige cars, finance and mechanical repairs all under one roof. The various scope of work included branding, brochures and mechanical reports that are designed to verified the condition of every vehicle and inspire confidence with the purchaser.