Phase one site for the launch of a specialist fund manager. A Gannet is a large bird that dives from great heights to seek its prey. It’s a sweet metaphor for the fund that can recognize rare opportunities when nobody else can.

MISSION

Fast growing yet relatively young, Kitcheners Kitchens sought to market itself by focusing on its strong brand values of trust quality, great design and outstanding service.

APPROACH

A credible big name endorsement would help elevate them in the congested home and lifestyle category and we chose Australia’s Number 1 TV Chef, Iain “Huey” Hewitson. He embodies trust and quality, successfully personifying Kitcheners’ brand values. Make A Splash then created a communications campaign revolving around Huey.

RESULTS

Brand recognition and awareness has increased in the wake of Huey’s association. It has led to greater lead generation and conversion into sales of new kitchens, so much so that the 12 months to Jan 2009 saw revenue growth of 126% from the previous corresponding period.

MISSION

To strengthen a connection between the National Rugby League and tomorrow’s little league fans by utilising the mascots of the 16 teams to build an emotional connection.

APPROACH

We popularised the mascots by creating an online world called My Clubhouse that was complemented by ‘physical’ experiential activity at Sydney’s Luna Park. This activity was supported by a fun logo, colourful characters and great games so kids can interact with their heroes online or play with them in person at select outdoor sites.

RESULTS

Recognition of the official My Clubhouse program has grown enormously as has the ever increasing database of My Clubhouse members.

Australia’s revolutionary new motor business called the Old Timer Centre. Prestige cars, finance and mechanical repairs all under one roof. The various scope of work included branding, brochures and mechanical reports that are designed to verified the condition of every vehicle and inspire confidence with the purchaser.