Quirky magazine campaign that promotes intimate music concerts streamed live to your computer. The message was dramatized by a microphone and drumstick visually flying out of the computer monitor.

Some associates have recently remarked “it’s great to see your Autumn Racing Carnival commercial back on TV”. Watching horses run through the city, thanks to plenty of post-production, is pretty memorable. However, others have wondered why after 3 years a new creative idea hasn’t made it on to the table. There’s a couple of reasons. Firstly, it only runs about 4 weeks per year so everyone figures that audiences won’t have time to get sick of it. Secondly it cost a small fortune, adding handsomely to Fat Boy Slim’s bank account. Hence the rationale being, the more airplay, the greater the value…or is it?