Naiman Clarke Health
Wednesday, March 3rd, 2010
MISSION
Naiman Clarke, one of Australia’s leading specialist recruitment consultancies, wanted to leverage the investment it had made over the past ten years in its established legal brand to successfully launch a new health brand.
APPROACH
The corporate identity of the health division adopted similar branding to NC Legal albeit with a different colour scheme. This was supported by online and print communications that used solid insights and colourful personality to cut through what is perceived as a very corporate environment.
RESULTS
NC Health has become the leading provider of staffing solutions in Medical Radiation Science by practically redefining the category as a whole. So successfully, that its candidate-targeted advertising still attracts equal numbers of clients who contact NC Health believing they have the best candidates on their books.
“Make A Splash helped us successfully launch our brand
in a highly competitive market niche with a combination
of strategic advice and creative solutions. Michael helped
us keep our costs down while increasing the reach of our
marketing efforts by implementing a creative media strategy.
I was also very impressed by the agency’s grasp of new
marketing trends and techniques.”
JOHN NAIMAN, CEO, NAIMAN CLARKE
