Naiman Clarke, one of Australia’s leading specialist recruitment consultancies, wanted to leverage the investment it had made over the past ten years in its established legal brand to successfully launch a new health brand.
The corporate identity of the health division adopted similar branding to NC Legal albeit with a different colour scheme. This was supported by online and print communications that used solid insights and colourful personality to cut through what is perceived as a very corporate environment.
NC Health has become the leading provider of staffing solutions in Medical Radiation Science by practically redefining the category as a whole. So successfully, that its candidate-targeted advertising still attracts equal numbers of clients who contact NC Health believing they have the best candidates on their books.
“Make A Splash helped us successfully launch our brand
in a highly competitive market niche with a combination
of strategic advice and creative solutions. Michael helped
us keep our costs down while increasing the reach of our
marketing efforts by implementing a creative media strategy.
I was also very impressed by the agency’s grasp of new
marketing trends and techniques.”
JOHN NAIMAN, CEO, NAIMAN CLARKE